We are reminiscing about the iHeart festivals we designed and provided custom fabrication for in 2021, iHeart Fiesta Latina, iHeart Country, and iHeart Jingle Ball.
Let’s break it down…
iHeart Fiesta and iHeart Country took place in October of 2021 – Fiesta at the Armway Center in Orlando, Florida and Country at the Moody Center in Austin, Texas. Both events used link rings and a turntable wall decorated by our very own Custom Fab crew. Yes, they both used the same design tools, but each show had its own distinct look.

iHeart Fiesta
iHeart Fiesta went for a dynamic pattern by alternating the link rings looking totally twisted (in a good way)!


iHeart Country
iHeart Country stacked the link rings on top of one another making a that smooth wave pattern.

iHeart Jingle Ball Tour
iHeart Jingle Ball Tour took place in December of 2021 at multiple locations. These shows called for more of a festive look so, the Design and Custom Fab team created custom inflatables, and a Guillotine wall ornamented with some merry decorations.
The team didn’t stop there…we also designed the Main Stage of iHeartRadio Music Festival 2021.
A huge shoutout to Keith Reilly, Charlie Cook, Rae Powell, Kelsey Powers, Brooke Sturdivant, and Josh Schuman for their work on these projects! Way to go
Special thanks to Tom Kenny for the incredible lighting, once again!
iHeart Jingle Ball : @ReillyPhotography

Latest Projects from Atomic
-
Travis Scott x Nike at Coachella
The collaboration of ATOMIC’s Event Production team is next level! Coming together to create another fantastic and immersive event with Nike. Event Production: Desert Activation Our team produced the Nike
-
Nordstrom Storefront Installation
If you live in New York City or visited the Big Apple to do some shopping between November and January, chances are you saw the Nordstrom Storefront installation on 225 West
-
Nike Air Max Day
This year, Nike’s annual Air Max Day celebration was held in Atlanta, Georgia on March 26th and used to launch the future of Air technology, the Air Dn8. What’s It