GARDNER DENVER TRADE SHOW BOOTH

Projection That Performs 🎥

How do you stand out on one of the busiest trade show floors on Earth? Industrial manufacturer Gardner Denver needed a trade show booth bold enough to capture the attention of 100,000+ attendees moving through the four-day Offshore Technology Conference.

the challenge

Build a trade show booth that stops people in their tracks, supports a company rebranding message, and incorporates off-the-shelf items to stay within budget. Lift-off requirements:

Create an immersive, high-impact visual experience
Incorporate a canvas for messaging to launch a rebrand
A custom look, within budget
Integrate projection mapping
Comply to all trade show venue constraints
Attract, engage, and hold attention

THE APPROACH

ATOMIC worked with 2020 Exhibits and PaintScaping to create a trade show booth for Gardner Denver inspired by the dynamic visuals of live concerts, integrating stunning projection mapping.

Working within the client’s budget, we developed a solution that combined a custom-built rigging system with existing Modular Systems Pyramid Panels, meeting all requirements while delivering a striking visual experience.

pyramid: perfect for projection

Matte gray, smooth surface
Molded, dimensional, 3D shapes
Modular panels scale to any size
Flexible installation, can hang on truss or pipe, or build into a free-standing wall
See more here: Pyramid

THE SOLUTION

A constantly changing, bright, sculptural center piece hanging above the booth that brought attention to the activation from the far reaches of the trade show floor.

How it came together:

14.5′ x 27′ x 4.3′ custom-built contoured projection surface
SuperLever Pyramid panels configured for dimensional mapping
Custom rigging system to support complex geometry
Projection mapping by PaintScaping across the entire surface
Custom printed graphic surrounds reinforcing the new brand identity

With this exhibit space, Gardner Denver exceeded trade show expectations with record client sales, great media attention and a successful re-launch of the company brand.