NY TOY FAIR TRADE SHOW BOOTH

Building a Booth, One Bold Block at a Time 🧱

For the New York Toy Fair, this client came to ATOMIC with a unique trade show booth challenge, a bold entry booth in the wide-open lobby of the Javits Center in New York.

the challenge

A trade show booth that doubles as a billboard, and creates a branded space to entice attendees to stop in before they enter the main show. Mission must-haves:

Look finished from every angle for 360° brand awareness
Fit a very specific footprint
Free-standing and ground-supported
Carve out a defined space within an expansive lobby
Present a museum-like brand storytelling experience

THE APPROACH

Our Account Managers and Design support crew jumped in to craft a cost-conscious solution utilizing a mix of off-the-shelf Modular Systems, and custom add-ons to right size this build. Working within spatial constraints, the solution had to strike the right balance between scale, structure, and storytelling.

DESIGN SUPPORT

Collaborating with the client, our Design team developed a series of renderings to bring the concept to life. Together we landed on a solution that steps up both visually and structurally to keep the mission on track.

THE SOLUTION

🚀 Combining the ease of an ATOMIC SuperWall with the seamless finish of SEG printed fabric. A match made in the stars. ✨

How to achieve this look:

10’ x 30’ SuperWall using SuperFrames from our Modular Systems inventory
Single-panel SEG printed fabric across all four sides, attached to the SuperFrames
Hidden interior supports for added stability

This easy to ship, and simple trade show booth became a traffic driver, storytelling opportunity, and brand awareness tool for a busy trade show lobby.