Electric Forest 2014
Electric Forest Festival, featuring a wide spectrum of electronic and jam bands on three main stages, plus two smaller intimate stages situated in the Forest itself, is an incredible project that ATOMIC helped design and construct this year. Designer Tom McPhillips worked closely with Executive Producer Jeremy Stein to make three unique stages come to life at the festival. The Festival incorporates not only music but art and environmental installations scattered though out the Forest at the center of the festival experience. The entire forest is illuminated after dark and becomes a truly magical place where festival goers cluster and chill out in hammocks and artfully inspired seating areas.
McPhillips pulled from a wide range of design inspirations to create the eclectic look of the festival. Ranch Arena, the main stage, was inspired by Victorian industrial ornamentation which combined elements of early electrical components and achieved a signature steampunk architecture. At Tripolee two giant Chinese masks representing Mr. and Miss Tripolee dominated the stage which featured black and white spandex soft goods and elements of op-art. The vibe perfectly fit with the driving electronic dance music played there. Sherwood Court, the third stage, was inspired by a mash-up of cultures: a collision of Indian mysticism on steroids meeting Soviet-era graphics – the result was a card-carrying rogue Ganesh charging out of the PA scrims flanking the stage.
Through all the challenges of design, set construction and installation of an outdoor concert venue, ATOMIC rose to the challenge. A huge thanks to our client Electric Forest and all the partners and vendors who made this project possible.