2023 Warner Brothers Discovery Upfront

ATOMIC has worked on upfronts for over 20 years, so we were super excited to be back in NYC at the Theater at Madison Square Garden to put on another major event. As a bonus in 2023, we filmed the set construction process from shop to stage, so please check out the behind-the-scenes video here!

Set construction highlights:

Louvered Walls:

• ATOMIC designed and built sixteen 14-foot LED-laden louvered walls. We placed eight on each side of the stage to create a symmetrical and impactful visual experience for the center hero video screen.

Lobby Escalator Sign:

• ATOMIC’s creativity extended to the lobby, where a custom escalator sign was installed, featuring the iconic Warner Bros. sign-off, “That’s All Folks!” This served as a memorable farewell for attendees as they exited the event.

LED Light Fixtures:

• The on-stage elements were equipped with over 400 feet of LED video fixtures, creating a vibrant and dynamic atmosphere that enhanced the overall visual aesthetic.

More Highlights!

• Stage Deck and Stairs:
  • With over 2,200 square feet of stage deck, ATOMIC provided a solid foundation for the event’s various performances and presentations.
  • The main stage stairs were meticulously crafted to ensure seamless transitions and accessibility.
• Custom IMAG Screen Masking:
  • The team implemented custom IMAG screen masking to enhance the clarity and focus of the content displayed on screens, contributing to an immersive viewing experience.
• Production Desks and Monitor Shroud:
  • Twelve production desks with integrated lighting and power were refurbished to accommodate the event’s technical requirements.
  • A confidence monitor shroud was created for teleprompters, ensuring presenters had a clear view of their scripts.
• Custom Shelf for Footlights:
  • A custom shelf was designed and installed around the downstage edge of the stage🩵to house footlights, adding a subtle yet impactful lighting element to the overall stage aesthetics.

The collaboration between ATOMIC, Soren West, Mike Rhoads Design, and Warner Brothers Discovery resulted in a classy and well-executed Upfront event. The carefully crafted stage elements not only made the programming stand out, but also left a lasting impression on the audience, emphasizing the creativity and innovation that ATOMIC brings to the world of event production. We were stoked to bring together the power of production and custom craftsmanship to create yet another unforgettable live experience.