Travis Scott x Nike at ComplexCon 

When Nike set out to create an unforgettable experience for Travis Scott’s CactusCon at ComplexCon, they needed a team that could not only fabricate a show-stopping environment but also seamlessly produce the event’s intricate logistics. That’s where ATOMIC stepped in.

Custom Fabrication: Constructing the Cactus Colosseum

Working closely with PlayLab, who shaped the overall booth experience, ATOMIC’s Custom Fabrication team contributed to the immersive Cactus Colosseum—an environment designed to transport attendees into Travis Scott’s world. Every structural element built by ATOMIC contributed to the grand, ancient-arena aesthetic:

• Towers: Six towers stood at 19’10”, including two solid towers and four arched exit towers. Each was finished with a scenic paint treatment that reinforced the Colosseum-inspired atmosphere.
• Boulders: Twelve sculpted boulders—six on stage left and six on stage right—were integrated with the perimeter fencing, adding to the rugged, aged-stone aesthetic.
• Perimeter Fencing: Fencing was fully integrated with ATOMIC’s towers and installed by our team to complete the space.
• Back of House: The BOH structure included two towering 24′ tall stage fascias, a stage header, fencing, and arch units on either side—each featuring an additional boulder. All elements were finished with scenic treatments to match the Colosseum theme.
• Pitch: A circular fence enclosed the futsal tournament space, complete with black-painted wood base bottoms, goals on both stage left and stage right, and an aluminum-framed perimeter. Maximus United hosted a VIP game play event in the pitch that was managed by our Event Production team. This included talent and participant management, coordinating show flow and show call times.

Every element was meticulously designed and finished with a scenic treatment that gave the space the look and feel of a weathered, battle-worn Colosseum. The result was a striking, immersive environment that transported fans into the world of Travis Scott’s fictional soccer club, Maximus United.

Event Production: Making it happen

While our Fabrication team built the physical space, ATOMIC’s Event Production team ensured every moving piece came together flawlessly. Managing vendors across graphics, lighting, video, technology, fabrication, staging, flooring, labor, rigging, and trade show services, coordinating complex schedules, and overseeing staffing, travel, catering, and the 100+ production office, our team kept the show running smoothly. We collaborated with:

• Nike
• Industry Global, who designed and executed the Secreto Maximus soccer competition inside the pitch.
• Be Core, who handled front-of-house operations, ensuring smooth guest interactions.

Additionally, ATOMIC’s Scenic and Event Design team provided design support throughout the project, ensuring that every element, from the towers to the boulders, aligned with the immersive Colosseum experience and played a role in the overall aesthetic.

“Thank you Patrick Bonner and Atomic team. Your production excellence and collaborative spirit is world class. Appreciate the partnership on this one!”

Tim R. Nike

An unforgettable experience

Inside the Cactus Colosseum, fans engaged with Travis Scott’s entire Nike sneaker history, customized jerseys with Cactus Jack branding, and watched an exclusive futsal tournament unfold. The massive structures, rugged boulders, and towering scenic elements immersed attendees in a space that truly felt like a modern-day, Travis Scott-stylized Colosseum.

A look at the Colosseum from outside of the booth

ATOMIC was proud to bring this vision to life and looks forward to the next adventure with Nike!