Robin Hood Annual Benefit Gala 2024

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On Monday, May 13th, Robin Hood took over the Javits Center for the night to ring in their 36th Annual Benefit Gala. The philanthropy pulled in over $68.5 million that will 100% be invested in helping New Yorkers permanently escape poverty, a mission they’ve been working towards since 1988. Specifically, the proceeds will “fund local grant-making to provide emergency food, permanent housing, high-quality education, job training and placement in high-growth sectors, access to benefits and legal services, and more.” Just like last year, this charitable event was one ATOMIC couldn’t help but be a part of.

As Robin Hood makes waves toward transition and change each year, this year’s Benefit Gala theme focused on video content and lighting activating the monochrome event space with color. With reflection and time, the landscape changed from a black-and-white scene to bursting with color and movement. ATOMIC assisted in this transformation by providing custom-fabricated elements such as:

  • 2 Cocktail Bars – The mirror tower, light-up shelving, and neon archers behind the cocktail bar all contributed to the lavishness of the space 🥂
  • Garage Door – provided a transition between the cocktail and dining area spaces.
  • Entrance Portal – Using RGBW LED tape, we created this entrance portal to act as a bridge between the Crystal Palace of the Javits Center to the Robin Hood entrance tunnel
  • Innovation 💡 Hanging Signs – We made these sparkling signs using a polycarb face with integrated RGBW LED and used vinyl to craft a lightbox. They hung over performers and elements, vibrantly showcasing the Robin Hood theme and logo.
  • Cocktail Projection Screens
  • Dining Screens
  • Video Tile Fascia – Custom black edging and trim that surrounded hanging video screens, allowed for a seamless blend into the event space surroundings. 🎥
  • Dining Stickers
  • Scoreboard – Hanging over the center stage in the dining area, this scoreboard contributed color, signage, and immersive elements to the dining room.
  • Blackout Curtains
  • Perimeter Soft Goods

This literal transformation of the Javits Center landscape represents a tangible change that Robin Hood contributed year after year – funding opportunities and pathways out of poverty in NYC. The 2024 Benefit Gala was one of many that Robin Hood has hosted, but this year it boasted over 3,000 New Yorkers in attendance to power Robin Hood’s mission. The celebrity performers Mumford and Sons, Post Malone, and comedian Nate Bargatze made performances to entertain as well as support Robin Hood’s continued philanthropy. ATOMIC’s involvement in a show with such a great cause is truly a rewarding venture that we were glad to contribute to. ❤️

Special thanks to David Stark Design, Nimblist, and the Robin Hood Foundation for bringing us on board to help make this a night to remember!