Nike House of Hoops LeBron VIII

Feature back wall display with hexagonal lightbox shoe displays

House of Hoops LeBron VIII retail display

Close up of the LED light tube chandelier

Hexagonal lightbox shoe displays

Layered acrylic lightbox display

LED light tube chandelier

Custom aluminum backboard

Window display at Fulton Street

Window display at Fulton Street

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LeBron is King and a retail display for the Nike LeBron VIII must communicate that visually. At Nike’s House of Hoops stores in Harlem and Brooklyn, New York, ATOMIC’s design team set out to create a stunning retail display to transform both stores. Taylor Jurell worked with Nike’s Basketball Design team to create a retail look that was all things LeBron. From the hexagonal shoe displays to the custom aluminum backboard, LED light tube chandelier and layered acrylic lightboxes, the displays were ready to WOW. ATOMIC’s Set Construction team built and installed the custom retail displays, in the front windows and throughout the store. Another Nike + ATOMIC = Killer Project.