This year, Nike’s annual Air Max Day celebration was held in Atlanta, Georgia on March 26th and used to launch the future of Air technology, the Air Dn8.
What’s It All about?
Historically, this day celebrates memories, moments, and the iconic style that has defined generations. ATOMIC was so excited to work with Nike and Hotel Creative again to help introduce a shoe that will lock you into your best self through performance and wearability. To bring that new release energy to the forefront, inspired by the vibrancy of nightlife, urban environment,s and self-expression – this design speaks directly to today’s culture.
Production Services: The Set Up
Our Event Production team was hard at work, tested by the client to find a “raw venue.” Meaning, a non-traditional event space that offers a blank canvas to customize. Our team delivered! They found a multiple-level, new, empty office-building in an accessible area of urban Atlanta. In addition to finding a stacked venue, the Production Services team also took care of working with the city of Atlanta to gather permits and approvals for the event.
Custom Fabrication: Making the magic happen
With the direction of the Event Production team, it took 5 days to load-in and transform the space. And that’s where Custom Fabrication comes in! Our team fabricated an urban jungle, fit for DJs, local influencers, and of course, Nike’s new shoe. Team ATOMIC fabricated the following elements:
- Check-In: Check-in wall with 8 portholes, counter, and a red curtain masking in U shape.
- Nike Logo Wall: Black flats backlit with a Nike swoosh used to cover existing neon wall art.
- DN8 Wall: Black flats with DN8 logo graphic used to cover existing wall art.
- DN8 Showcase Spheres: Eight 24” acrylic spheres that were attached to custom bases.
- Listening Lounge: Exterior black walls, manifesto wall, baffle walls, corner curtains, shelves, and DJ table.
- AirImagination: Collaborated with dotdotdash to create the design for an interactive touch screen and provided screen and trussing.
- Lounge: Chrome sectional sofa with 6-foot dais in the center and LED kick lights.
- Market: A black, flat wall with circular openings and counters.
- DN8 LX Frame: Flown metal frame supporting LX fixtures.
- FOH Masking: Black flats that masked FOH (2), including 30” x 72” folding tables for lighting & audio set-up.
- Video Masking
- Stage Decking
- DJ Desks/Shrouds
An urban wonderland
With Production Services, Custom Fabrication, and Design support, our ATOMIC Team transformed this raw space into a fresh atmosphere fit for Nike’s Air Dn8 announcement. The event was dressed to impress – fitted up with a DJ Latto performance, local Atlanta influencers in attendance and stacks of product giveaways. ATOMIC was stoked to help create and celebrate such a historic day for Nike and bring self-expression to the forefront through the event elements.
A huge thank you to Creative Technologies for providing all audio and video, 4Wall for providing lighting and Hotel Creative, who offered creative direction on the project! ❤️
Latest Projects from Atomic
-
Travis Scott x Nike at Coachella
The collaboration of ATOMIC’s Event Production team is next level! Coming together to create another fantastic and immersive event with Nike. Event Production: Desert Activation Our team produced the Nike
-
Nordstrom Storefront Installation
If you live in New York City or visited the Big Apple to do some shopping between November and January, chances are you saw the Nordstrom Storefront installation on 225 West
-
Travis Scott x Nike at ComplexCon
When Nike set out to create an unforgettable experience for Travis Scott’s CactusCon at ComplexCon, they needed a team that could not only fabricate a show-stopping environment but also seamlessly