Robin Hood Big Benefit
Team ATOMIC joined up with the Robin Hood Foundation for the 16th year to transform the Javits Center in NYC for the annual fundraising benefit dinner. Our Set Construction team brought David Stark’s design to life in the expansive rooms of the convention center. The benefit’s theme, Unlock the Future, along with a focus on NYC inspired the designs for the cocktail and dining rooms. Guests entered the cocktail room through giant keyholes built out of metal and covered in UV reactive paint. Black lights and dim lighting throughout the guest experience area created a luminous ambiance. ATOMIC’s paint department worked tirelessly to find the right UV paint colors to match the Robin Hood branding while all the giant metal structures glowed in the black lights.
The cocktail room featured a series of 10 doors surrounded by iconic NYC buildings created with wire frame structures covered in neon and UV paint. ATOMIC rose to the challenge of creating “buildings” on a large scale that matched the design but could still break down and fit in a trailer (11 tractor trailers to be exact)! The cocktail room was completed with custom column surrounds that also looked like NYC buildings featuring lit windows and integrated video panels.
This year the dining room was laid out in-the-round. ATOMIC built a giant score board to hang above the main circular stage as well as all the perimeter goods including black drapes and 20 screens (each screen was 20’x40’) to display all of the content for the evening. Host Katie Couric kicked off the evening followed by a surprise musical performance by the Zak Brown Band. The evening of fundraising brought in $61 million for the foundation and ended with a fun stand up routine by Jim Gaffigan and a lively performance by musical guest Usher. A big thanks to our long-time clients and partners: Robin Hood Foundation, David Stark Design and Production (Creative Design), and PEDG (Technical Producers).