Travis Scott x Nike at Coachella

The collaboration of ATOMIC’s Event Production team is next level! Coming together to create another fantastic and immersive event with Nike.

Event Production: Desert Activation

Our team produced the Nike x Travis Scott activation within the Cactus Jack Village at none other than Coachella! The activation was a soccer pitch, used as a “goal challenge” throughout the two-weekend festival. Each weekend kept engagement consistent at the soccer pitch with multiple participants and visitors. In addition to the soccer goal challenge, ATOMIC’s Production team produced two special events with Travis Scott and a few of Nike’s partner agencies.

Weekend 1: 1v1 soccer tournament ⚽️
Weekend 2: A crossbar challenge 🥅

Aerial view of Nike x Travis Scott at Cactus Jack Village

Production managed all the parts and pieces of this activation from design through the build and load-out. They led Stageworks, who crafted the event elements, among all the other pieces that the average person wouldn’t even think of! This included:

Venue management.
Festival integration. 🎡
Hiring and managing of power, lighting, audio, video, scaffolding, scenery, and soccer pitch.
Production management of the space.
Overall labor pool, offices, craft services, heavy equipment, vehicle rental, and more.

Scenic and Event Design: Dressed for Success

Don’t forget about Design! Our Scenic and Event Design team, specifically Andi Blady, had a hand in this Nike desert dreamland. Andi took the rough designs from Industry (one of Nike’s partner agencies) and turned the design into buildable structures for ultimate client approval and fabrication.

Engagement at Nike x Travis Scott at Coachella

Our Design and Production teams blew it out of the park at this activation, perfectly highlighting the Nike brand and Travis Scott. They succeeded in creating an immersive atmosphere that attracted attention at one of the biggest music festivals in the world, Coachella.

None of this would’ve been possible without the help from Nike and their partner agencies. ATOMIC extends its thanks to Nike, Industry, A Creative Force, Be Core, Creative Technology Group, Stageworks, Brown United and Golden Voice 🧡 Collaboration was the key to this production, and we can’t thank you enough!