Retail

Nordstrom Storefront Installation

If you live in New York City or visited the Big Apple to do some shopping between November and January, chances are you saw the Nordstrom Storefront installation on 225 West 57th Street – Mr. Blizz! ☃️

Our Production Services, Custom Fabrication, and Design teams were hard at work getting ‘The Blizz’ pumped up and ready for their debut on 57th. The Production Services team handled the installation by bringing together and leading the permitting team, engineers, and architects who had jumped through many hoops over many months to get the City of New York to approve the 6-week installation. Additionally, the Production team coordinated production between multiple companies, including Total World, Nordstrom, Kish Rigging, Theatrical Resources and Landmark Creations.

Our friends at Kish Rigging designed the truss structure at the direction of Lauren Brignone, Senior Director on our Production Services team, but our ATOMIC Design team designed the cladding. Following that, our Custom Fabrication team built and applied graphics to the cladding on both truss structures that held the inflatables – a Small Blizz in front of the Men’s store and a Big Blizz in front of the Women’s.

Read below to see ATOMIC’s specific list of contributions:

Production Services

  • Led the permitting team, engineers and architects
  • Directed Kish Rigging in designing the truss structure
  • Coordinated with ATOMIC Custom Fabrication and Design, Kish Rigging, and Theatrical Resources to design, build, and install two truss structures with cladding.
  • Supervised Theatrical Resources during installation with ATOMIC Custom Fabrication
  • Overall production coordination between 5 companies.

Truss Structure

This structure held Blizz and other inflatables

  • Letter Cover Flats
  • Ceiling Flats
  • Roof Decks
  • Marquee Frames
  • Column Covers
  • Our Graphics team applied graphics/vinyl-wrapped the truss structure

the perfect partner

  • Outsourced our funky inflatables from Landmark Creations 🎈

Nordstrom definitely left a huge footprint on their consumers with this installation – the largest inflatable was over 53 feet wide! Inside the store, they housed other inflatable structures to interact with. Their voices probably sounded a bit familiar….because those inflatable characters were voiced by celebrities you know and love! This was the first time Nordstrom did a street-side holiday build, and we were buzzing (or blizzing?) to make their vision come to life ❄️🌭

Special thanks to Total World, Nordstrom, Kish Rigging, Landmark Creations, Theatrical Resources, and of course our Production Services and Custom Fabrication teams here at ATOMIC! Your hard work to make this frosty figure come to life was legendary 🧡

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