NIKE AirMax 1000 at Complexcon

Since we began working with Nike over a decade ago, we’ve fabricated multiple retail displays, experiences, and much more. We collaborate to create brand-defining, engaging work.

Custom Fabrication: EMBRACING INNOVATION

Although Nike is no stranger to ComplexCon attendees, not everyone knows the history of the iconic Air Max, not even the biggest sneaker head could say they have seen the original prototypes of the Nike Airbag studies created by aerospace engineer and inventor, Frank Rudy. Until ComplexCon 2024. ATOMIC was required to work with delicate artifacts and innovative technology to tell an inspired story. To shape the quintessential style around innovation once again.

Look inside the Nike Air Max 1000 experiential booth at ComplexCon 2024:

Booth Exterior

Constructed from 25 standard and 52 custom panels, the perimeter prominently displayed the Nike and Air Max branding with 6 LED integrated pill walls.

Room 1

The booth experience began with displays of fantastic pieces from the Department of Nike Archives, including:

• Frank Rudy’s desk and toolkit used during the inception of the ‘Nike Air Sole’ – the desk securely preserved inside a custom built fishbowl by team ATOMIC.
• Displayed inside a custom fabricated shelve were never-before-seen prototypes of Nike Airbag studies.
• Custom graphics were applied throughout the room to dive into the story more.

Room 2

As the visitors progressed through the booth, they were transported to the modern era of Air Max. The silver Dibond that filled the room heightened the futuristic feel. Inside, guest could get an expanded view of how the Air Max 1000 was designed and the unique technology used to create the shoe.

Room 3

The powerful atmosphere of the final room was brought on by the brilliant monochromatic red that flooded the space. Here, guest could play the Nike Air Max 1000 slot machines and attempt to win a custom pair of the Air Max 1000 shoes. The same pill wall silhouette that the guests were greeted with, was incorporated at end of the experience, to tie the whole design together.

Event Production: EXECUTING COORDINATION

While our Fabrication team built the physical space, ATOMIC’s Event Production team ensured every moving piece came together flawlessly. Managing vendors across graphics, lighting, video, technology, fabrication, staging, flooring, labor, rigging, and trade show services, coordinating complex schedules, and overseeing staffing, travel, catering and the 100+ person production office, our team kept the show running smoothly. We collaborated with:

• Nike
• Hotel Creative, who provided design support for the Nike Air Max 1000 experience .
• Zellerfield, partnered with Nike to create the innovative new style of Air Max.

Additionally, ATOMIC’s Scenic and Event Design team provided design support throughout the project, ensuring that every element aligned with the dynamic and sleek experience.