Team ATOMIC was thrilled to join the production team for the 2021 Super Bowl LV Halftime Show, featuring an electrifying performance by The Weeknd.
city skyline
Creating the Halftime Show is always a master class in blending precision logistics, high profile design expectations and functional execution, and 2021 proved to be no different. Additionally, due to COVID-19 protocols, the show was reimagined for the first time ever as a set that didn’t roll onto the field during halftime. This new perspective was masterfully managed by Bruce Rodgers with Tribe Design as he led a consortium of scene shops to bring Creative Director Es Devlin’s vision to life. A baker’s dozen custom LED bulb signs, some massive silhouette flats, and just under 700 linear feet of LED-edged and backlit city skyline later, this incredible set gave Team ATOMIC something extra to cheer for on Super Bowl Sunday.
BEHIND THE SCENES
ICYMI – watch the full show here and a behind-the-scenes website featuring the Tribe Inc. team and many Rock Lititz employees. Also, stay tuned for updates about the release of Showtime’s 90-minute documentary on the making of the 2021 Pepsi Super Bowl Halftime Show.
Being a part of this innovative event has us feeling both grateful for the work we do and also excited for the future of live events!
Latest Projects from Atomic
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GARDNER DENVER TRADE SHOW BOOTH
Projection That Performs 🎥 How do you stand out on one of the busiest trade show floors on Earth? Industrial manufacturer Gardner Denver needed a trade show booth bold enough
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NY TOY FAIR TRADE SHOW BOOTH
Building a Booth, One Bold Block at a Time 🧱 For the New York Toy Fair, this client came to ATOMIC with a unique trade show booth challenge, a bold
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PHAROS TRADE SHOW BOOTH
A TRADE SHOW BOOTH DOESN’T HAVE TO BEHAVE LIKE ONE. Exploring how ATOMIC modular scenic systems translate into real-world trade show environments. the challenge Trade shows are built on pressure.