On September 20th and 21st, the iHeartRadio Music Festival was back in action in Las Vegas, Nevada at the TMobile Arena. And of course, ATOMIC was there too! Once again, we had the honor of collaborating on the spectacular show, making it our 10th YEAR of Designing, Fabricating, and renting Modular Systems to the iHeart Radio’s Music Festival.
For this 10th Year, Atomic contributed:
- The poker chip deck ♠️
- Thrust stage
- Masking panels 🎭
- Poker chip graphic
- Mask panel SuperColumns with endcaps (ground-supported and rigged)
- Logo lightboxes 💡
three is the magic number: Custom Fabrication, Design, & Modular Systems
ATOMIC Production Designer Lindsey Mayer designed this year’s Festival using the grand feeling of Las Vegas. She focused on the opulent glamour that you encounter in most Las Vegas hotels through the wide assortment of chandeliers in lobbies. Using the video tiles as “hanging crystals,” Lindsey created a design that highlighted the willowing lilt of hanging crystal tendrils. And then she simply filled in the extra space with our hanging Mask panel SuperColumns to complete that chandelier effect ✨
This year, iHeartRadio incorporated a large hero screen, as opposed to what they’ve had in the past – a stationary hero screen above a lower screen that rose up and down for transitions from band to band. This new, large screen created a seamless background of its artists, boasting an impressive presence to the audience and an immersive experience on camera. 🎥 See the celebratory lineup of artists that helped us ring in 10 Years of iHeart Radio Music Festival below!
Artist Lineup
- Big Sean
- Camila Cabello
- Doja Cat
- Gwen Stefani
- Hozier
- Keith Urban
- New Kids on the Block
- Paramore
- Shaboozey
- The Black Crowes
- Thomas Rhett
- Victoria Monét
- And MORE!
Year after year, ATOMIC has collaborated on the iHeart Radio Music Festival in Las Vegas, and this elegant, engaging design and uber-talented artists were the cherry on top of YEAR 🔟!
Special thanks to All Access, 4Wall, Tom Kenny Lighting Design, Firehouse, DPS, iHeartRadio and Color Reflections for the collaboration! ❤️
More Highlights below:
Latest Projects from Atomic
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GARDNER DENVER TRADE SHOW BOOTH
Projection That Performs 🎥 How do you stand out on one of the busiest trade show floors on Earth? Industrial manufacturer Gardner Denver needed a trade show booth bold enough
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NY TOY FAIR TRADE SHOW BOOTH
Building a Booth, One Bold Block at a Time 🧱 For the New York Toy Fair, this client came to ATOMIC with a unique trade show booth challenge, a bold
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PHAROS TRADE SHOW BOOTH
A TRADE SHOW BOOTH DOESN’T HAVE TO BEHAVE LIKE ONE. Exploring how ATOMIC modular scenic systems translate into real-world trade show environments. the challenge Trade shows are built on pressure.