Summer Sonic Festival 2019
Team ATOMIC returned to the Makuhari Messe venue in Tokyo, Japan with a combination of brand new designs and familiar looks from years past. ATOMIC designers Tom McPhillips and Charlie Cook worked with the team at Creative Man to design, build and install several scenic elements to fill the vast convention center space. By incorporating large sculpted soft goods, festival goers were able to experience multiple looks within one large space as they moved throughout the venue.
A brand-new, unique look hit the mountain stage this year, including a dazzling backdrop of rain curtains to add a starry night effect, as well as stretched fabric triangles installed to look like a mountain range. Bands utilized this look throughout the event, splashing the impressive backdrop with lighting to WOW! the crowd.
Another new look included a video tower built with a combination of video and ATOMIC’s modular Wafer Panels which added dimension to the freestanding column. The design surrounding this unit included a video floor and benches, serving as an impressive seating space for attendees as the video displayed fire, lightening, logos and more.
Hanging above the VIP lounge included a video soft good chandelier. The strips on this unit were built from flexible video and served as the perfect bright, unique accent for above the space. Entering the rainbow stage, a long SuperLever backdrop was designed and installed to serve as video surrounds. An assortment of these panels simply snapped together with ATOMIC’s modular SuperLever technology and added a quick yet impressive look in a space otherwise filled with black drape.
Re-purposed elements were spotted throughout the venue with new looks, including stretched fabric cones, pop art boxes, a headphone unit and stretched fabric triangles previously used to build the unique 86′ fire-breathing dragon in 2017.
Overall the 2019 festival was a success and wouldn’t have been possible without our awesome client Creative Man in Tokyo.