Ray-Ban SoHo Retail Display

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At Ray-Ban’s brand new flagship retail store in SoHo New York, the ATOMIC Set Construction team was tasked with building custom retail displays that communicated both the brand image and the opening of the new store. As guests approached the store, they were greeted with two window displays that read “Now Open.” The left window display featured a bright channel letter sign, skyline backdrop and branded window graphics. The right window display featured a brightly colored carved and painted foam sign and various shapes, along with more branded window graphics. Inside the store, a funky “REMIX” wall showcased the latest and greatest Ray-Ban sunglasses. That wall included large poly carbonate letters with applied graphics.

Overall, this was another super fun retail project for the ATOMIC team, and wouldn’t have been possible without our stellar client and partners; Sartoria, Czinkota, C2 Imaging, and Steve Schultz.