ATOMIC

For Kevin Durant’s return to his hometown of Seat Pleasant, Maryland Nike required a custom-designed and built space that matched Kevin’s one of a kind story.  The multimedia presentation took participants on a tour of Kevin’s early life and career ending in a big reveal of his latest shoe design.

With the local recreation center as the venue, elements of the shoe weaved into the design and a unique reveal of the shoe in front of the key on the court, the audience was immersed in Kevin’s story.