Nike AF1-XXX

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The experiential NIKE AF1-XXX “shoebox” popped up directly outside the Barclays Center in Brooklyn to celebrate the 30th anniversary of Air Force 1 shoes. The dramatic interactive experience was impossible to miss in the heavily trafficked area.

Atomic constructed the box with integrated video content running on all four sides of the structure. Visitors wearing Air Force shoes were invited inside for a photo op that instantly zoomed out on social media.