Hulu Upfront


Hulu Upfront 2014 at the Hammerstein Ballroom

Capital Cities performs at the Hulu Upfront

The audience hears about a Hulu Original show

The Hulu Upfront stage

Featured presenter Cecily Strong at Hulu Upfront

Capital Cities rock it out

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Happening towards the end of April each year, a trend has emerged – the Digital NewFront! Hulu is one of the major digital media providers that started hosting their own innovative Upfront and ATOMIC was there to help design and set the stage for an entertaining and often hilarious presentation.

From the beginning, designer Andi Blady collaborated with the client to create a simple yet stunning environment. Our shop transformed the designs into a finished set and faced the challenge of a one-day load in at the Manhattan Center. Blady’s set came to life with dramatic lighting provided by ATOMIC Lighting.

Thanks to our wonderful client and great partners like Swisher Productions, Production Glue, World Stage, Valencia Production Partners, R. Jack Balthazar, Inc. and the Lighting Designer, Gregory Cohen.