CBS Upfront 2019
CBS held its annual upfront presentation for advertisers in the iconic Carnegie Hall this May. With a beautiful venue to work in, the ATOMIC Set Construction team collaborated with the team at CBS to provide scenic elements to wow the audience.
Creating a massive front projection screen, the ATOMIC Soft Goods team cleared the shop floor to plot a pattern for the triple layered screen. Aside from building the FP screens, team ATOMIC was also tasked with providing carpet and a lit LED floor treatment on the main stage, as well as creating the ground audio covers.
Team ATOMIC has had the pleasure to take part in the CBS Upfront for the 13th year in a row and looks forward to continuing that partnership for many years to come. Special thanks to our client and partners on another stellar show: CBS Executive Producer Jane Gottlieb, Creative Director Lacy Daigle and Lighting Designer Mike Baldassari (MIKE-O-MATIC Industries, LLC).