Behind the Seams
ATOMIC built floating fabric boxes and columns for the Chris Botti PBS televised special
Building a fun plant sculpture for Cirque du Soleil
2018 NFL kickoff with large format printed soft goods
NFL Kickoff banners on the soft goods floor
2018 NFL Kickoff banners being built
Behind the seams with Nike Unleash Speed
Building the Sistine Chapel exibit on the soft goods floor
The live event scenic world is filled with wood, metal and LEDs making the soft, fabric elements often blend in with the background. Today we’d like to celebrate that fabric and all the jobs that look amazing because of our skilled seamsters and seamstresses. Over the last 20+ years, ATOMIC’s team has been creating custom soft goods for clients such as MTV, Cirque du Soleil, Rolling Stones and so many more. We don’t just build your average rectangles here (though we’re pretty great at it!). We have skilled stitchers well versed in build-to-fit drapery, custom fabric sculptures, and tailored construction. Our in-house team of draftsmen work with our soft goods team to create drawings and patterns as needed while our graphic and paint departments often lend a hand at adding print or custom painted finishes on our backdrops. To top it off – we have a full truss for testing builds before hitting the road. Take a look below at some of our unique soft goods projects over the years. Call your Set Construction Account Manager to talk about your next project!
A custom built tornado stood as the chandelier in the event space
The 2018 Cosmic Bash fundraiser was a fun challenge for the soft goods research and development team. They were tasked with prototyping and building a moving tornado out of fabric!
5th Avenue Theatre presents Mamma Mia (Photo Credit: Mark Kitaoka)
Our Soft Goods team went off-Broadway with Mamma Mia creating a textured, scenic painted curved cyclorama for the stage backdrop.
Unleash Speed, Nike’s Hall of Innovation
ATOMIC’s soft goods team created a number of vignettes to highlight Nike technology at the Nike Unleash Speed event including a deconstruction of the Flyknit sneaker material. These strings, fabric and frames were an artistic wonder.
Guests enter the dining area through a custom proscenium entrance
The Soft Goods team built custom swags for the theatrical proscenium at this year’s broadway-themed Robin Hood Gala as well as rich, burgundy curtains for the Rockette performance stage.
Michelangelo’s Sistine Chapel Frescoes
The Graphics and Soft Goods teams worked hand-in-hand on Michelangelo’s Sistine Chapel Exhibition tour, printing and stitching soft graphic replicas of the famous frescos.