ATOMIC

As part of the first ever Panorama Festival, event producers created a one-of-a-kind interactive pop-up art museum; The Lab. This interactive, immersive experience joined art, technology, community and design to wow its guests. As you approached The Lab guests were greeted with a towering, projection-covered entrance facade, a geometrical shaped projection surface built by our very own ATOMIC Set Construction team.

To make the funky, cool entrance, team ATOMIC attacked the challenge through extensive pre-planning. This event was outside at Randall’s Island in NYC and needed to survive an outdoor load-in, all while remaining in pristine condition to use as a projection surface. To keep the parts weather resistant, we partnered with Ingham’s Powder Coating to powder coat finish the entire surface. Being an outdoor show also meant that a high wind rating would be needed for permitting on this large, odd shaped structure. To overcome this, ATOMIC brought on United Staging and Rigging to incorporate very large 10,000 pound water ballast trusses into the substructure and ended by using a total of 48,000 pounds of ballast to achieve the freestanding wind load rating! The best part? The entire facade was made of recyclable materials for a green solution.

The Lab was a huge success with event attendees stopping in their tracks to take selfies in front of the facade even before the video projection was turned on. The ATOMIC team pulled many capabilities together to build the stunning entrance and were excited to be a part of this premiere experience at Panorama Festival. Mega thanks to our client, META, and partners and vendors including Ingham’s Powder Coating and United Staging and Rigging.