Nike House of Hoops LeBron VIII
Feature back wall display with hexagonal lightbox shoe displays
House of Hoops LeBron VIII retail display
Close up of the LED light tube chandelier
Hexagonal lightbox shoe displays
Layered acrylic lightbox display
LED light tube chandelier
Custom aluminum backboard
Window display at Fulton Street
Window display at Fulton Street
Description
LeBron is King and a retail display for the Nike LeBron VIII must communicate that visually. At Nike’s House of Hoops stores in Harlem and Brooklyn, New York, ATOMIC’s design team set out to create a stunning retail display to transform both stores. Taylor Jurell worked with Nike’s Basketball Design team to create a retail look that was all things LeBron. From the hexagonal shoe displays to the custom aluminum backboard, LED light tube chandelier and layered acrylic lightboxes, the displays were ready to WOW. ATOMIC’s Set Construction team built and installed the custom retail displays, in the front windows and throughout the store. Another Nike + ATOMIC = Killer Project.