ATOMIC

With legendary soccer icon Pelé on board, the G-Form team hosted educational sessions, a happy hour and product trials to launch its new Soccer Shin Guards and generate buzz at the 2015 NSCAA (National Soccer Coaches Association of America) Convention in Philadelphia. ATOMIC worked with BeCore to create this product launch platform for G-Form to highlight its Shin Guards and explain the technology used in the product.

ATOMIC provided design support and renderings for BeCore to bring the product launch to fruition. ATOMIC designed and built the unique Bowling Bowl Drop for product testing and custom mannequin leg plinths.

The Bowling Ball Drop was created to demonstrate the awesome technology of the shin guards; they are made from a flexible material that “hardens on impact” to protect the athlete’s shins. The design inspiration for the Bowling Bowl Drop came from a space age, Jetson’s era because the technology being highlighted is so groundbreaking. A huge thanks to BeCore for bringing us on board to help launch this innovative product.