ATOMIC

With more music, film premiers and creativity than you can comprehend, SXSW is a ten day festival that brings the IT factor every year. Keynote speakers like President Barack and First Lady Michelle Obama, Jake Gyllenhal and Jonah Berger along with hundreds of up-and-coming artists join together at the festival. ATOMIC Rental Solutions headed to Texas in March for a sweet gig working with SXSW. As a first-time sponsor our team was super stoked to deck out multiple stages and a lounge with our newest product line, FASTwall.

SXSW 2016 kicked off with the Interactive festival and we hung out at the Next Stage which featured a panel discussion with the Rotten Tomatoes crew, Americana music performances by Wildwood Kin and presentations about art, creative thinking and so much more. ATOMIC worked with the SXSW planning team to create a look for the Next Stage that visually enhanced it while still allowing the center screen to be the focal point. After the Interactive portion of the festival concluded, the Next Stage took on a new identity as the Flatstock Stage for the Music portion of SXSW. The Flatstock Stage featured new artists from all over the world with Roundabout FASTwall looking sleek in the background.

In addition to the Next Stage/Flatstock Stage, Team ATOMIC set up at the Pitch Stage/Gamer’s Voice stage inside the Austin Convention Center. The Pitch stage featured pitches from entrepreneurs and idea makers during the Interactive festival and then transformed into the Gamer’s Voice stage during the Gaming Expo at SXSW. ATOMIC’s final stamp on SXSW was seen in the Artist Gifting Lounge. Arcade FASTwall served as accent decor and a room divider all in one, creating separate areas for couches, arcade games and charging stations. The hundreds of artists performing at SXSW enjoyed a swanky lounge area that provided a private place to hang out and relax.

Team ATOMIC had a blast at SXSW 2016 and we’re already counting down the days until next year’s festival!