ATOMIC

Reporters, editors, influencers, bloggers, athletes, and Nike executives filled the spaces of Spring Studios in New York for an extravagant unveiling of Nike’s 2015 Spring/Summer Women’s collection. The high energy three day event brought female athletes and style front and center in support of their global campaign to elevate their fast-growing women’s segment.

ATOMIC partnered with Now & Zen Productions to produce a press-worthy event for Nike to introduce their latest innovations in women’s sportswear. From venue selection to event kick-off ATOMIC worked behind the scenes to curate the perfect environment for showcasing Nike’s premium technology and fashion, while fulfilling challenging timeline and budget requirements.

Working with Nike Brand Design, ATOMIC translated Nike’s creative direction into the reality of a live fashion show, museum exhibit spaces, workout zones, and breakout sessions. The environments included stand-out moments like a flying platform from creative director Thierry Dreyfus, inspired by The High Line, custom-built by TAIT, that descended from the ceiling mid-program to reveal a runway, and a suspended floor to ceiling sculpture from artist Kendal Buster of the Greek goddess Nike. Now & Zen brought incredible talent and entertainment to the space while weaving Nike’s messaging throughout the programming.

The unique storytelling accomplished Nike’s goal of serving female athletes worldwide with compelling content that continues to be shared both on social media and in the mainstream press. The event and press coverage have already made an impact on Nike’s main objective, driving sales of the Women’s collection.